More than 1200 optical stores worldwide use Optima

Manage clients

  • Loyalty cards
  • Quick search by name or loyalty card number
  • SMS and E-mail campaigns
  • Full shopping history with customers recipes
  • Entire ophthalmological examination management
  • Automatic print forms: recipes, receipts, warranty cards
  • Reminders on a specific date on calls to customers
  • Electronic registry for appointment with an ophthalmologist
  • Secure personal data processing

Manage goods and sales

  • Goods marking with barcodes
  • Electronic documents interchange with suppliers
  • Simple revaluations, cancellations, goods transfers
  • Discount campaigns, goods markdown
  • Stock optimization
  • Sale of contact lenses in batches or individually
  • Ordered goods management
  • Simple wizard-driven order creation interface
  • Integration with cashbox machines
  • Prepaid goods management

Smart analytics

  • Real time analytics
  • Key indicators control - revenue, the amount of orders, average bill, profitability and other
  • Payroll based on individual employee performance
  • Indicators comparison for different periods
  • Data visualization with charts and graphs
  • Access to the system from any device anywhere
  • Integration with store visitors counters and conversion analytics


Contact us!

Success stories

  • “First Optical Company” review

    We like user-friendly interface of the system, handy client with smart filters and smart analytcs. Optima helped us to uniform all the company processes and to talki with our colleagues “the same language”. We like functionality of audtits which makes employees work significantly easier.
    It is impossible to express the fullness of emotions that we experience with the definition of “Like!”.”

    Lyubov Antipova, “First Optical Company” automation project manager, Cheboksary (Russia).
    Read the full review