More than 1500 optical stores worldwide use Optima

Manage clients

  • Loyalty cards
  • Quick search by name or loyalty card number
  • SMS and E-mail campaigns
  • Full shopping history with customers recipes
  • Entire ophthalmological examination management
  • Automatic print forms: recipes, receipts, warranty cards
  • Reminders on a specific date on calls to customers
  • Electronic registry for appointment with an ophthalmologist
  • Secure personal data processing

Manage goods and sales

  • Goods marking with barcodes
  • Electronic documents interchange with suppliers
  • Simple revaluations, cancellations, goods transfers
  • Discount campaigns, goods markdown
  • Stock optimization
  • Sale of contact lenses in batches or individually
  • Ordered goods management
  • Simple wizard-driven order creation interface
  • Integration with cashbox machines
  • Prepaid goods management

Smart analytics

  • Real time analytics
  • Key indicators control - revenue, the amount of orders, average bill, profitability and other
  • Payroll based on individual employee performance
  • Indicators comparison for different periods
  • Data visualization with charts and graphs
  • Access to the system from any device anywhere
  • Integration with store visitors counters and conversion analytics


Contact us!

Success stories

  • “O Grin” review

    We use the Optima since 2012. At the beginning we had difficulties and employees resistance, because before we did not have any automation system. But over the time, all the employees got used to it and now are satisfied with the system. ptima helped us to simplify goods registration and turnover. It allows to remotely monitor activity of each optical store. We were able to implement automation for all business processes, stock management, client base management, quick access to client prescriptions, etc.

    Olga Artomonova“O Grin” manager, Tolyatti

    Read the full review