More than 1500 optical stores worldwide use Optima

Manage clients

  • Loyalty cards
  • Quick search by name or loyalty card number
  • SMS and E-mail campaigns
  • Full shopping history with customers recipes
  • Entire ophthalmological examination management
  • Automatic print forms: recipes, receipts, warranty cards
  • Reminders on a specific date on calls to customers
  • Electronic registry for appointment with an ophthalmologist
  • Secure personal data processing

Manage goods and sales

  • Goods marking with barcodes
  • Electronic documents interchange with suppliers
  • Simple revaluations, cancellations, goods transfers
  • Discount campaigns, goods markdown
  • Stock optimization
  • Sale of contact lenses in batches or individually
  • Ordered goods management
  • Simple wizard-driven order creation interface
  • Integration with cashbox machines
  • Prepaid goods management

Smart analytics

  • Real time analytics
  • Key indicators control - revenue, the amount of orders, average bill, profitability and other
  • Payroll based on individual employee performance
  • Indicators comparison for different periods
  • Data visualization with charts and graphs
  • Access to the system from any device anywhere
  • Integration with store visitors counters and conversion analytics


Contact us!

Success stories

  • What the introduction of ITigris Optima gave us?

    ITigris Optima saved us from much of the routine work with papers, allowed to build appropriate reports to make well-founded decisions. With ITigris Optima, we were able to introduce a salary system that takes into account the individual contribution of employees in sales. This allowed us to motivate staff to sell certain goods, thereby employee productivity and business profitability have been increased.”

    Albina Burenok , “Ost-Optik” Director General
    Read the full review