More than 1500 optical stores worldwide use Optima

Manage clients

  • Loyalty cards
  • Quick search by name or loyalty card number
  • SMS and E-mail campaigns
  • Full shopping history with customers recipes
  • Entire ophthalmological examination management
  • Automatic print forms: recipes, receipts, warranty cards
  • Reminders on a specific date on calls to customers
  • Electronic registry for appointment with an ophthalmologist
  • Secure personal data processing

Manage goods and sales

  • Goods marking with barcodes
  • Electronic documents interchange with suppliers
  • Simple revaluations, cancellations, goods transfers
  • Discount campaigns, goods markdown
  • Stock optimization
  • Sale of contact lenses in batches or individually
  • Ordered goods management
  • Simple wizard-driven order creation interface
  • Integration with cashbox machines
  • Prepaid goods management

Smart analytics

  • Real time analytics
  • Key indicators control - revenue, the amount of orders, average bill, profitability and other
  • Payroll based on individual employee performance
  • Indicators comparison for different periods
  • Data visualization with charts and graphs
  • Access to the system from any device anywhere
  • Integration with store visitors counters and conversion analytics


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Success stories

  • How have we decided to implement the automation system?

    To decide on major changes in the company that was very successful during many years is extremely difficult. Why should we change something, if everything is good without it? Who needs it? Ordinary sellers, workshop workers, doctors? No! It also will take a time to learn! We can not do it! We will better still accept the orders with a pencil and then with the accounting program (1C). However, human factor causes a lot of errors . But you can always correct a pencil record. Middle management also do not want it! To learn themselves and require knowledge and skills from employees. Yes, and all your possible faults in making and implementing decisions immediately become visible. Or maybe intelligent computer will replace us (irreplaceable managers) in the near future? No, let it be all the old! Probably, it is very familiar situation to all the leaders and shareholders of the company!

    However, interpreting well-known the philosophic principle “If you feel good today, that does not mean it will last forever”, we are a small group of top managers and shareholders, are vitally interested in the long-term stability of the company, decided to implement the system.”

    Albina Burenok, “Ost-Optik” Director General
    Read the full review