After the introduction of “Optima” work has become more convenient. The program is made to be very easy to understand for both optometrists and sellers. “Optima” provides the opportunity for more quick and efficient customer service. Before the introduction of this program, we had to manually write out receipts and record all the orders in the magazine, which takes a lot of time. Before “Optima” we had to manually write out receipts and record all the orders in a journal, what did take a lot of time. Now all receipts automatically print after every sale, it reduces the time of taking an order and save customer’s time. When all receipts and warranty cards are printed on a computer, rather than written by hand, it raises the status of the store and its respectability in eyes of a customer.
The program provides an opportunity to see the remains of goods in all departments of the company and to offer customers a full range of the possible variants, not just limited by one store. It increases the quality and speed of service.
It became very convenient to send and receive goods. Also there is less paperwork.
The program provides an opportunity to work with a client base, to notify customers about readiness of the order, about new collections of frames and sunglasses by SMS and also see the history of customers’ orders. It is very convenient in case when a client forgot his prescription or wants the same frame or lenses.
We can say for sure that with the implementation of this program, we have moved to a new level of working!”