More than 1200 optical stores worldwide use Optima

Manage clients

  • Loyalty cards
  • Quick search by name or loyalty card number
  • SMS and E-mail campaigns
  • Full shopping history with customers recipes
  • Entire ophthalmological examination management
  • Automatic print forms: recipes, receipts, warranty cards
  • Reminders on a specific date on calls to customers
  • Electronic registry for appointment with an ophthalmologist
  • Secure personal data processing

Manage goods and sales

  • Goods marking with barcodes
  • Electronic documents interchange with suppliers
  • Simple revaluations, cancellations, goods transfers
  • Discount campaigns, goods markdown
  • Stock optimization
  • Sale of contact lenses in batches or individually
  • Ordered goods management
  • Simple wizard-driven order creation interface
  • Integration with cashbox machines
  • Prepaid goods management

Smart analytics

  • Real time analytics
  • Key indicators control - revenue, the amount of orders, average bill, profitability and other
  • Payroll based on individual employee performance
  • Indicators comparison for different periods
  • Data visualization with charts and graphs
  • Access to the system from any device anywhere
  • Integration with store visitors counters and conversion analytics


Contact us!

Success stories

  • “Optica Vision” director’s review

    Копия оптика вижен

    It’s not a secret that now the most valuable resource is time, so we had a task to simplify and speed up all the processes in our company, starting from sales, ending with accounting and reporting. We started to look for a software that will solve this problem.

    We made the market research and choose Optima – easy to learn system with a user-friendly interface.

    Alexandr Krasnov, “Optica Vision” director, Moscow
    Read the full review